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In 1975, MAGURA USA began distributing motorcycle hydraulic products for the German brand MAGURA. Based in Bad Urach, Germany, MAGURA designed and engineered innovations have included the first-ever hydraulic mountain bike brake in 1987, and the first “adjust-on-the-fly” motorcycle clutch lever for off-road racing legend Malcolm Smith in 1968. Today, MAGURA products include a radial brake system and hydraulic clutch for motorcycles and the all-new MT NEXT line of hydraulic disc brakes and eLECT Auto Ride suspension for mountain bikes.

Now the company, also known as MAGURA DIRECT, is the U.S. distributor for Vredestein Performance Cycling Tires and the exclusive service provider for Bosch e-bike systems.

The company’s goal is to provide the finest German engineered cycling products, sales and service to the U.S. market.


Magura Direct can be reached at:

800.448.3876 or 618.395.2200


or magura(at)